F1 Esports sees history-breaking viewership and engagement figures in 2021

Next today’s announcement of the 2021 F1 season’s audience and attendance figures, F1 can confirm that the 2021 F1 Esports Sequence presented by Aramco has damaged viewership and engagement records – making upon the massive momentum collected in 2020.

The comprehensive sequence, which ran through 2021, attained more than 23 million views throughout digital platforms, a 103% 12 months on Year increase.

Study Far more: System 1 announces Television set, race attendance and digital viewers figures for 2021

Digital & Television set

The Series’ flagship celebration, the Professional Championship, was the primary contributor to the massive proportion of the 23m electronic views with 13.8m views, symbolizing a 47% enhance from 2020.

The remaining views were break up across the F1 Esports Series’ blend of output, such as the return of the F1 Esports Collection Challengers, as perfectly as the Professional Exhibition and Preview Display.

Read through Far more: F1 Esports graduate Cem Bolukbasi secures Method 2 drive for 2022

Each and every Occasion of the 2021 Pro Championship subsequently broke the preceding Event’s viewing report, culminating in 4.5m sights for December’s Grand Final, up 67% YoY, which noticed Jarno Opmeer clinch his second consecutive drivers’ championship, this time for Mercedes, who also secured the Teams’ title for the 1st time because 2018.

In addition to digital viewership, the cumulative Television audience for the whole of the Professional Championship and the Preview Show, achieved an approximated 858k – much more than 3 situations the whole viewers for the 2020 series (269k).

Social media

The social media output observed a significant boost in engagements, impressions, and video clip sights compared to the 2020 year.

Throughout the Professional Championship functions in 2021, there have been 10.5m engagements on the formal F1 Twitter, YouTube, Fb, Twitch and Huya channels – more than double the 4m full in 2020. The information also been given 458m impressions, and 4.1m movie sights, escalating on 2020 by 93% and 71% respectively.

The long term of the F1 Esports Collection presented by Aramco

The exhilaration and drama of true-world racing was replicated in the digital environment with fans wanting far more and more action, and satisfaction throughout the 2021 Pro Championship was pretty strong, with an normal of 70% supplying scores of eight (or above) out of 10 for each race in a write-up-time survey – a significant boost on both of those 2019 (64%) and 2020 (55%).

The F1 Esports Collection Professional Championship introduced by Aramco will return in the 2nd 50 % of 2022, with a lot more updates to abide by soon.

Motion in 2022 is presently properly underway, with the F1 Esports Sequence Challengers beginning in January, with activities for Xbox, Laptop and PlayStation competition taking put each fortnight as opponents appear to qualify for this year’s Professional Exhibition.

As beforehand claimed, a document 494k members attempted to qualify in 2021, which was a 108% increase on the previous year.

Ben Pincus, Director of Professional Partnerships at Formula 1, reported: “It is amazing to see the F1 Esports Series offered by Aramco crack information throughout the board as soon as again, crowning a amazing calendar year of motion in the course of our virtual racing. Not only are we viewing competitiveness at the highest level, but many thanks to the enhanced information output throughout our social channels, our sturdy group of followers has in no way been more engaged.”

Paul Jeal, F1 Senior Franchise Director at Codemasters, said: “It’s an outstanding time to be affiliated with Method 1, and we are particularly very pleased of the ongoing growth of the F1 Esports Sequence introduced by Aramco. The good quality of the racing has saved us all enthralled, and congratulations all over again to our champions Jarno Opmeer and Mercedes. Each individual 12 months, we are driving new players into our sport. The aspiration of receiving to indicator and race for a System 1 group is driving up participation, and the rising talent coming up by way of the 2022 Challengers is a testament to that.”

John Clarke, CEO at Gfinity, explained: “The considerable raise in viewership of the F1 Esports Collection presented by Aramco is owing to a expanding passion for digital racing and the attractiveness of all issues Method 1 amongst younger avid gamers. The motorists are at the peak of their powers and the racing is aggressive and fascinating, and they are getting to be real social media personalities. This is wonderful information for the future of F1 Esports.”